Business strategy, systems & websites to amplify your clever
I work out how your business should run, then build the automations, AI tooling & websites that make it run that way. 500+ businesses since 2012.
services
Strategy first. Then the systems & website to run it.
You’re an expert in your field. The tech you’re using should carry the load: communicate your message, move clients through your ecosystem, and integrate with your business operations so you’re not thinking of all the stuff you shouldn’t have to. Sometimes that’s a website. Often it’s twelve things pulling serious weight behind the website.
Business automation & AI consulting
Organise your business, streamline your processes, and leverage automation.
Go even further and ride the AI wave. Incorporate our professional AI tools or custom-built AI solutions to empower you to do more in your zone of genius.
Let’s go full geek and leverage tech to make running your business and your marketing a breeze.
Web design to simplify your business and amplify your clever
Going from ‘whatever’ to clever is all about building repeatable and automated systems right into your website, so you can focus on what you do best while your website generates ongoing returns to help your business grow.
If you want to get more out of your biggest digital asset, we know how to flex it to the max!
Growth marketing systems
You have a website. But how do people find it? We’ve helped hundreds of small businesses grow by:
- Amplifying your referrals;
- Leveraging search engine optimization;
- Designing lead gen systems that deliver ongoing value for your success; and
- Building custom AI tools that actually understand experts like you.
Stress-free systems & website help
Looking after your business and marketing systems doesn’t need to be stressful. Use us as little or as often as you need to take care of a range of tasks from every “how do I…” and “we need to add…” to monthly care plans to keep your website running smoothly.
On-demand help is available as a 1-hour consult, in 15-minute blocks as part of a bulk hourly pack, or to smash through your to-do list in a day.
Nic helped us rebuild our company website and was terrific to work with. She’s patient, responsive and highly knowledgeable. We love the new site and the ease with which we can maintain it internally, and we’ve seen a huge increase in visitors! We’ve also continued working with her following our launch to help us develop new pages on our website; her Clever Day Service is excellent. We highly recommend Nic and her team!
Future IM/Pact
Clever success stories
Clever takes care, experience and skill. Our standards are high and every decision we make is with ikigai — real purpose for the betterment of your business.
Nic is extremely attentive and professional in her approach, taking the time to thoroughly understand our business. We’re very appreciative of Nic’s efforts in helping us re-brand and pivoting our business from service to product based. Timely and responsive, as always, we highly recommend Nic to assist in your business!
Authentifier
Tips to keep you boxing clever
We regularly publish content related to marketing strategy, automation hacks, and website tips to help support your clever business and keep you moving forward.
Articles & resources
Fix WordPress emails not arriving: SPF, DKIM and DMARC setup
The rules for sending emails from your website have changed. Here’s what’s going on and how to fix…
WordPress vs Wix vs Squarespace: choosing a website platform
This guide will help you understand which platform best fits your business needs, with a particular focus on…
On AI: I’m all in (with caveats!)
My amplify with AI project is about to launch. Here’s why I’m all in!
You are one very clever lady. Will definitely recommend you. Money well spent. I can see how hard you have worked and the foundations you’ve set up for me will make running my business easier for years to come.
Jo Clarke, Mind Health Transformation
Hey, I'm Nic!
I’ve been rethinking how businesses run for longer than I’ve been building websites. And I’ve been building websites since 2012. I combine strategic expertise honed at a global company with what I’ve learned inside the 500+ small- to medium-sized businesses I’ve helped launch, revive, and grow.
I know where work gets stuck, what it costs to leave your roadblocks sitting there, and how to make business both easier and stronger. These days, most of the work I do is around systems, workflow automation and AI tools, with the website as your front door, rather than the whole house. Everything I do is centred around keeping it simple, keeping it efficient, and keeping real humans at the core of every interaction.
Based in Sydney, I help service-based teams Australia-wide and overseas with a significant client base (and associated regional business knowledge) in the US.
I look forward to all the ways I can help your business work smarter.